Category Marketing

Ever wondered why your course isn’t getting the completion rates you hoped for?

Laptop and books on wooden desk with abstract colorful background. Education concept.
Education technology E-learning Online Training

Kayleigh Atherton explains why a strong course launch is only half the battle. Without intentional design and a focus on learning outcomes, even well-marketed courses can underperform. Using the IMPACT Framework, she shares how to build learner-first experiences that drive…

Read MoreEver wondered why your course isn’t getting the completion rates you hoped for?

Finally, a conference for self-employed folk in L&D!

The inaugural Free Spirits LIVE! virtual event next month is designed for L&D independent L&D professionals who crave connection, clarity and practical support. With a lively online community, real-time sessions and a laser focus on freelance life, it promises something…

Read MoreFinally, a conference for self-employed folk in L&D!

Behind the scenes of planning a new learning event: Last update before the fun!

Summer festive colorful bunting and blue sky, summer event celebration

With just a couple of weeks to go, Kirsty Lewis shares the emotional highs, financial lows and last-minute wins as SOFest edges closer. From surprise sponsors to sparkly outfit dilemmas, here’s a raw and real behind-the-scenes glimpse at the planning,…

Read MoreBehind the scenes of planning a new learning event: Last update before the fun!

Behind the scenes of planning a new learning event: The emotional rollercoaster is real

Woman with a distressed expression holds her head in frustration in front of screens showing stock market charts, symbolizing financial stress.

Kirsty Lewis has a meltdown about the numbers for her facilitation festival, despite amazing plans Well we have made it to March 1st and that date is exactly 100 days until the start of SOFest 2025. My name is Kirsty…

Read MoreBehind the scenes of planning a new learning event: The emotional rollercoaster is real

Behind the scenes of planning a new learning event: Exploring ticket sales tactics

Conceptual hand writing showing Book Now. Concept meaning Make a reservation in hotel accommodation or airplane ticket

Kirsty Lewis on the ups, downs and wild ideas behind getting people to SOFest 2025 How are you? If you are new to this blog it is all about my crazy idea to put on a festival for 100-plus facilitators,…

Read MoreBehind the scenes of planning a new learning event: Exploring ticket sales tactics

Behind the scenes of planning a new learning event: Show me the money

Different euro bills from 5 to 200 grow from the ground. Euro Money

How much does a new learning summit cost? Kirsty Lewis shares an eye watering amount This month I want to share the emotional rollercoaster that is creating a festival from scratch with NO financial backing. If you are discovering this…

Read MoreBehind the scenes of planning a new learning event: Show me the money

Behind the scenes of planning a new learning event: The workshops

A diverse group of people queuing in a sunlit green field exemplifying community and shared experiences

Kirsty Lewis focuses her new festival planning on the different themes and workshops we need For those of you who missed the previous blog, let me catch you up: Imagine walking through a glade of trees with a lake by…

Read MoreBehind the scenes of planning a new learning event: The workshops

Behind the scenes of planning a new learning event: The journey begins 

Progress Bar Uninstalling with the text: Fear

An honest account of the roller coaster of creating a newconference, with Kirsty Lewis About five years ago I came up with an idea of an event whereby 100 facilitators, trainers, coaches and consultants would come together, in a field,…

Read MoreBehind the scenes of planning a new learning event: The journey begins 

Why you should assume that your audience doesn’t care

I don't care text button on keyboard, concept background

Grounding us and making us think hard about what if we don’t do that presentation – Kris Flegg helps us think about our work Your audience needs to be as interested in what you present as you are. It’s your…

Read MoreWhy you should assume that your audience doesn’t care

Bridging the gap with killer communications: a dive into why you should be ‘selling’ your learning offer

Concept of education and success

Kerry Jary looks at why you can build it, but they might not come and the importance of more than just creating great training In today’s dynamic business world, the phrase “knowledge is power” couldn’t be more relevant. As businesses…

Read MoreBridging the gap with killer communications: a dive into why you should be ‘selling’ your learning offer