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Culture is not an afterthought, it’s a commercial imperative

Sandi Wassmer

Culture is not a people profession side issue. It shapes retention, productivity, innovation and commercial performance every day. Sandi Wassmer asserts that leaders must treat culture as a strategic priority, role-model the right behaviours and create psychologically safe workplaces where people can contribute fully, learn openly and perform sustainably together. When leaders treat culture as an afterthought, rather than a…

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