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Lead with why, not what: The communication mistake every rollout makes

Ben Satchwell

Ben Satchwell argues most capability framework rollouts fail in the first email by leading with what: structures, levels and process. People engage only once they understand why and what it changes for them. Translate organisational rationale into individual relevance, sequence communications purpose first, then mechanics, address appeal and threat honestly. The first communication about a new capability framework almost always…

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TJ conference date update

Training Journal

The TJ Conference: L&D Means Business will now take place on 16 March 2027. This gives organisers more time to…