Ricci Masero

Ricci Masero

When Uber comes for L&D: Five smart moves before learning and development shifts

Traffic sign No entry and toy taxi car on wooden table. Passing driving license exam

Ricci Masero argues L&D has more warning than taxi drivers before Uber changed the travel landscape. With AI-funded edtech accelerating, professionals can choose to adapt, humanise, specialise, diversify or even compete. The message is blunt: stop defending yesterday’s methods, learn…

Attention is earned, not given – what L&D needs to learn from marketing

Magnet attracting people traffic on color background, top view with space for text. Marketing concept

Marketers know how to grab attention and inspire action in people — so why isn’t L&D learning from their approaches and methods? In this smart crossover, Ricci Masero shares how marketing’s best strategies, approaches tactics can supercharge learning engagement, from…

Did your skipped workouts and holiday indulgence actually help your brain? Surprising science says… Yes!

Closeup human brain 3D character running on a treadmill on isolated blue background

Neurogenesis, synapses, pathways… Ricci Masero explains the importance of having a break for your brain If you’re feeling a bit guilty about missing some gym sessions and indulging in chocolate over the holidays, science might have some good news for…

First aid training: Combatting men’s fear to ask important questions and act in emergency situations 

volunteer office man use hand pump on chest for first aid emergency CPR on heart attack woman unconscious, try to resuscitation patient woman at work

Inclusive first aid training can break down barriers and build confidence, as Ricci Masero explains  First aid training is important for keeping everyone safe at work, but something interesting came up when a good friend of mine went to a…

Slothing and surfing: The impact of sleep on employee training and learning new skills 

above top view photo of young relaxed student with closed eyes lying on a carpet and dreaming on the floor at home

Discover how quality sleep can turbocharge your learning and transform training results for your team, by Ricci Masero  During a recent trip to Costa Rica, I did my fair share of slothing around in hammocks. I also set my mind…

LTEM and Action Mapping: hot sauce for business-driven learning 

Hot Sauce Sign

Ricci Masero adds zest to training evaluations, aligning learning with organisational goals and kicking performance gaps to the curb  While travelling in the lush paradise of Costa Rica, where zesty hot sauce is as ubiquitous as the tropical sunshine, I…

Gen AI in L&D: don’t throw the bot out with the bath water!

Businessman is using AI through his laptop computer in office

Ricci Masero looks at the latest trends and best practices in marketing, strategy, and corporate training and in this feature focuses on not dismissing AI just because it isn’t good enough… yet I recently went to an HR business conference…