The power of video in microlearning 

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Bite-sized videos grab your learner’s attention, stick in their mind, and turn knowledge into action – Tim Moss shows how to get started

Imagine this: you’re onboarding a new employee, Sarah, who feels overwhelmed about learning a complex project management tool. Instead of handing her a dense user manual, you provide her with a short, engaging video tutorial. The video is concise, visually clear, and even includes an interactive quiz at the end. After watching, Sarah not only understands the tool but feels confident enough to start using it right away.  

This scenario highlights the power of combining video with microlearning, transforming intimidating tasks into accessible, engaging experiences. In this article, I’ll explore why video is a gamechanger for microlearning and examine various video formats that can enhance the learning experience. 

By selecting the right format and incorporating interactive elements, you can design microlearning videos that captivate learners and boost retention. 

Why video and microlearning are a perfect match 

Think back to the last time you learnt something new on YouTube. Why did it work so well? Chances are, the video was short, engaging and visually dynamic. Microlearning videos operate on the same principles, making them highly effective for delivering impactful lessons. 

Increased engagement 

Videos capture attention like no other medium. A well-crafted video combines visuals, audio and storytelling to create an immersive experience that keeps learners engaged. For example, instead of listing cybersecurity threats, an animated video could depict an employee accidentally clicking on a phishing email, showing the ripple effects that follow. This approach not only makes the lesson more relatable, but also helps learners understand the real-world implications of their actions. 

Moreover, interactive elements like quizzes or branching paths transform passive viewers into active participants. Imagine Sarah, our new hire, navigating different scenarios within a video based on her role. This dynamic approach personalises the learning experience, making it more engaging and memorable. 

Types of microlearning videos 

Not all videos are equally effective. To maximise their impact, it’s essential to select the right format based on your learning objectives: 

  • Explainer videos 
    These are perfect for breaking down complex concepts into digestible pieces. Often animated, they use visuals, text and voiceovers to simplify ideas. For example, a video explaining machine learning with simple analogies can make an abstract topic more accessible. 
  • Screencasts 
    Ideal for software tutorials and step-by-step demonstrations, screencasts record on-screen activity with narration. For instance, a screencast could walk users through a new project management tool, allowing them to follow along and replicate the steps themselves. 
  • Knowledge checks 
    Embedding short quizzes or interactive exercises in videos helps assess learner understanding and reinforce key takeaways. 
  • Interactive videos 
    These videos elevate engagement by allowing viewers to make choices, explore branching scenarios, or click on hotspots. For example, an interactive video might let learners navigate a scenario tailored to their role, creating a customised learning journey. 

By selecting the right format and incorporating interactive elements, you can design microlearning videos that captivate learners and boost retention. 

Characteristics of effective microlearning videos 

To achieve the full potential of microlearning videos, they must embody a set of core traits that ensure clarity, engagement and relevance. Each characteristic works together to create a seamless, impactful learning experience tailored to the modern learner’s needs. 

  • Conciseness 
    Microlearning videos are short – typically two to five minutes – and focus on a single, clear learning objective to avoid overwhelming the viewer. 
  • Simplicity 
    Keep the content straightforward. Avoid jargon and unnecessary details. Learners should walk away with a clear understanding of the topic. 
  • Engagement 
    Strong visuals, storytelling and interactive features help maintain attention and ensure the material resonates with audiences. 
  • Relevance 
    The content must relate to the learner’s role or goals, ensuring they immediately see its value. 
  • Accessibility 
    Features like captions, transcripts and multilingual support ensure inclusivity and ease of use for diverse audiences. 
  • Measurable results 
    Clear learning goals and metrics such as quiz scores, completion rates and feedback surveys help evaluate the effectiveness of your videos. 

By adhering to these principles, you can create microlearning videos that deliver efficient and impactful learning experiences. 

The future of microlearning videos 

The potential of microlearning videos is expanding rapidly, thanks to technological advancements. 

Imagine Sarah’s learning journey enhanced by artificial intelligence: the videos adapt in real-time based on her quiz results, providing extra explanations or examples when she struggles. This personalised approach makes learning more effective and engaging. 

Immersive technologies like virtual and augmented reality are also revolutionising microlearning. Picture a medical student practising surgical techniques in a simulated operating room, guided by an interactive video that provides instant feedback. These innovations bring lessons to life like never before. 

Moreover, microlearning videos are optimised for mobile use, fitting seamlessly into fast-paced lifestyles. Learners can access bite-sized lessons anywhere – during a coffee break, on their commute or between meetings. 

By combining the concise nature of microlearning with the visual impact of video, you can create training experiences that are engaging, memorable and highly effective. The future of learning is here – start creating impactful microlearning videos today! 


Tim Moss is Content Marketing Manager at simpleshow 

Tim Moss

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