Matt Furness

Matt Furness

Your learning strategy makes too much sense 

Two sticky notes with handwritten Expectation and Reality. Business results, comparison, performance evaluation, and strategic planning concept.

The New Coke fiasco in the ‘80s shows why L&D keeps repeating the same mistakes. When we design learning for the ‘logical human’, engagement, behaviour change and budgets suffer. Design instead for real people, who are time-poor, emotional and context-driven,…