AI can be genuinely useful in coaching, but only when it serves the craft, not the other way round. The goal is not to turn coaches into people who spend their days iterating prompts. It is to help them do better work, more consistently, with clearer boundaries.
AI for the parts of coaching that benefit from structure and reflection, while keeping the relational, ethical, and contextual judgement firmly human
In practice, that means using AI for the parts of coaching that benefit from structure and reflection, while keeping the relational, ethical, and contextual judgement firmly human. This practical focus is central to the Digital and AI Coaches’ Conference (12 and 13 February 2026), which will explore the future and present of the coaching profession through the lenses of digital innovation, AI disruption and human flourishing.
Sessions at the live online conference span topics including how coaches can use AI in practice, managing technology risks, the evolution of ethics, and emerging global governance of coaching AI. The virtuel event brings together industry leaders to explore the digital transformation of coaching and AI-driven coaching technologies.
Training Journal has been confirmed as the conference Media Partner and Editor Jo Cook said: “AI in coaching is not about becoming a prompt factory. It’s about protecting what makes coaching effective, while using technology intelligently where it genuinely helps. This conference is a timely chance to get practical, thoughtful, and grounded about what that looks like.”
The event is delivered online via Zoom, with access to all sessions across both days for registrants, and options to interact through Zoom chat and Q&A.
