10 tips on CSR and its role in engagement

Written by Gary Cattermole on 22 December 2016 in Features
Features

Gary Cattermole explains how CSR can help motivate employees.

A group of young people preparing to volunteer

Once upon a time corporate and social responsibility (CSR) used to be considered by boardrooms as ‘fluff’, but the tide has turned and employee engagement is a top priority and CSR has followed suit rightfully positioning itself at the heart of business strategy. 

More content

Giving feedback: one of the toughest challenges that leaders face?

Three steps for developing effective first-line managers

The art of conversation

How to establish a culture of growth and development

Don’t be mistaken, CSR isn’t just about your business writing a cheque to a deserving charity, with the board feeling like they have done their duty. Switched-on companies ensure CSR is intrinsically woven into their organisation’s ethos, and research has proven that this will result in positive employee relations, such as increased morale, talent retention and productivity.  

But how do you implement a CSR campaign into your workplace? Here’s my top ten recommendations for CSR and how to ensure it’s a major motivational force for your employees.

  1. Make sure your CSR policy is embedded into your company’s values. If it’s just a bolt-on it will be perceived with cynicism and may not be the ideal fit for your organisation.
  2. Don’t forget CSR isn’t just about helping external not-for-profit organisations it’s also about looking after your employees. So, ensure your workplace is a healthy one and that your employees’ career and training needs are met.
  3. Never be false! For example: getting your staff to undertake a beach clean, or litter pick, may seem like a great idea, but if you don’t have your own recycling policies in place you’ll look out of touch.
  4. Employees are proud of employers who support their communities, it’s a real motivational force within the workplace if harnessed correctly. Let everyone know about your efforts, via the press, social media, intranet; it can also boost recruitment, talent retention and productivity.
  5. Ensure all areas of your organisation get involved with your CSR – raising thousands at the company’s fundraising ball isn’t enough. Link with an organisation that can help your employees grow, where their skills can develop by supporting others, and offer 1 per cent worktime to a great cause (2-3 days per employee a year), then you’ll reap the rewards.
  6. Gain the support of the CEO and senior management team; get them to join a company-wide initiative, such as planting new trees, it’s great for team building and to show that you’re all in it together.
  7. Consult with your staff to enable them to help steer the right CSR programme for your organisation. Do you want to focus on the developing world, or is it more crucial to support your local area?
  8. Over time CSR generates more engaged employees and research has proven these individuals are likely to take fewer sick days. So, why not create a rewards scheme for unused sick days?
  9. Remember, even if you’ve raised millions for charity, your staff will not respect you or go the extra mile unless you treat them with respect. A ‘thank you’ does go a long way!
  10.  Look at the bigger picture: remember we’re all small cogs in a very big machine. But if all businesses stepped up to their CSR responsibilities, together we can create positive social and environmental change. 
About the author

Gary Cattermole is co- director of The Survey Initiative visit www.surveyinitiative.co.uk to find out more.

Share this page

Tags

Categories

Related Articles

14 March 2017

What are the challenges of a diverse mentoring programme? We caught up with Barnardos' Mitzi Rampersad to find out. 

14 March 2017

How do you keep hold of the millennials in your workforce? Are they really so different? Hannah Spruce tackles the subject of employee retention.

6 March 2017

As part of National Apprenticeship Week 2017, an interview with apprentice Matthew Thomas. Matt is working for telecoms company Purecomms on a placement organised by Weston College.

Related Sponsored Articles

5 January 2015

Vincent Belliveau, Senior Vice President & General Manager EMEA at Cornerstone OnDemand, explores the benefits of internal recruitment

10 June 2015

L&D experts from LinkedIn, Coca-Cola and Capital One International are set to share their expertise at the renowned World of Learning Conference....