10 successful women entrepreneurs share their best piece of advice

Christine MacDonald and Emma Salveson gather top tips on how women can thrive in the world of business.

Reading time: 5 mins 30 secs

We understand that the world of business can present different challenges for women. So, we have collated some of the most inspiring and practical advice and experiences that we received as part of our Women Inspiring Women campaign.

1. Trust who you are – Pilar Orti, founder of Virtual Not Distant

Someone who coached me once told me, “Pilar, people are going to want to do business with YOU. They will want work with you because of who you are.” It took me a while to understand and accept that (oh, the pressure), but it makes total sense.

Of course, it also means that some people won’t want to work with you, also because of who you are. But that’s all right too.

2. Own your decisions – Joanne Spencer, founder of Infinite You

Own what you do. Rather than feeling a need to apologise about being a mum with a son at nursery so I could run a business, or apologising as a wife for staying away from home with work and leaving my husband to run the house and home.

Owning the choices I have made, the purpose for those choices, and the people impacted by those choices gave me permission to leave the guilt behind and focus on the contribution I wanted to bring into the world, the connections and value I wanted to bring to people rather than focusing on labels which certainly didn’t define me or my role as a mum, wife, sister, friend and business owner.

3. Learn from everything – Katy Cooper, director of NHS Transformation Unit

See every experience, good or bad, as a learning opportunity that will support you to be the best you can be.

4. Be kind, and pay your taxes – Heather Baker, founder of Baker Thompson Associates

Businessmen are not better than businesswomen, they are simply different.

Business is based on excellent relationships, and women are brilliant at that.

If you go to networking events to get business, you will usually be disappointed. If you go to meet people, learn things, help other people, you will rarely be disappointed… and sometimes you’ll also get business.

The more you give, the more you receive.

Never stop learning and adapting.

Be kind.

And always save up to pay your tax.

Be kind to yourself. As women, we can often be our worst critics, with some of our harshest feedback being the things we say to ourselves

5. Know your worth – Ruth Walker-Cotton, co-founder of Causeway Consulting

When pitching for a piece of work, always think in advance about the price/day rate that would make you pleased, and that you really think justifies the work and experience you will put into it.

Also, think about what price would make you feel disappointed, and certainly don’t go as low as that. Settling for a lower fee than you know you deserve will not only lower your feelings of self-worth, but also might make people think they can get something for cheap, which often then continues throughout your working relationship and affects who they may refer you on to.

6. Be yourself – Emma Walker-Cotton, co-founder of Causeway Consulting

Don’t try to be someone else.

Everyone has imposter syndrome and you need to get your voice heard – so if you have a point to make, make it!

7. Shout about your achievements – Dana James-Edwards, Corporate Training Consultant

Women have to be more willing to step and shout about their accomplishments. Too often we think that if we stay in the background, keep our heads down and work hard, someone will notice, and we’ll be rewarded. And yes, sure that does happen. But we need to take ownership and control of our career trajectory.

We want to be modest. And this is something that I struggled with early in my career. For me, talking about my work and my accomplishments felt uncomfortable, like bragging – even more so because I’m from a culture that values modesty.

I can’t tell you how many times growing up I heard “self-praise is no praise”. But showcasing yourself, your work and your talents is not bragging. We need to start thinking about it more as a presentation of the facts.

And it’s been my experience, especially from my coaching work, that women struggle with this a lot more than men do. I often meet incredible women, achieving great things who are waiting to be noticed. No more waiting. Action!

Be kind to yourself. As women, we can often be our worst critics, with some of our harshest feedback being the things we say to ourselves.

So many times, in my coaching work, I’ve seen really accomplished smart women achieving amazing things in their careers who are extremely self-critical. In fact, I’ve been guilty of it myself.

Don’t get me wrong, everyone has areas for development and it’s important to be honest about those to help your career go forward.

But fixating on those things while overlooking skills, talents and accomplishments is unhealthy and devaluing. It’s important to have balance and to be strict with limiting those limiting thoughts.

Try to be more of a cheerleader for yourself. And when limiting thoughts creep in, think” “Would I say this in the same way to someone else I worked with and valued?” – and if the answer is no, why are you saying it to yourself? Perspective, kindness and consciousness will help to break that bad habit.



8. Don’t show fear – Sarah Alder, director of Cranmore Digital

When I entered the agency world, I was given good advice about talking about fees. Don’t be afraid or nervous when talking about fees, because if you sound like you don’t think your work is worth the fees, then the client won’t either. 

Also, in the consultancy world, I was advised that my job was to make my client look good to their boss. That was very useful and freed me up from trying to always be seen to be the one with all the solutions, and as a result my clients were always very willing to share the credit and to recommend me.

9. If not now, then when? – Shona Ward, managing partner of Learning Curve Network

I remember getting some supervision about a move I wanted to make professionally but was feeling like I didn’t have the nerve. I remember the rather softly spoken woman looking me in the eye and saying quietly, ”If not now, then when?”

It really cut through all my prevaricating because I realised that I was never going to feel comfortable putting myself forward, but I could spend a lifetime for the right moment. I did it and haven’t looked back.

10. Don’t stick to the status quo – Joss Little, HR business partner of Nanoco Technologies

Question everything. Do not accept things at face value or because it’s always been this way.


About the authors

Christine MacDonald and Emma Salveson are co-founders of  The Hub Events



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