Xactly and CEB partner to deliver game-changing sales intelligence
Xactly, a leading provider of cloud-based incentive solutions and CEB, a best practice insight and technology company, are partnering to bring game-changing sales intelligence and best practices to businesses around the world.
While the selling environment is rapidly changing, the fact remains that sales are the lifeblood of any business. Company leaders are under increased pressure to better understand, predict, and drive sales performance that fuels company growth and profitability. While compensation has long been a proven lever to help achieve this goal, a lack of real-world industry data and proven best practices has impeded leaders from designing incentive compensation initiatives that can optimise business results.
Through the partnership, CEB will leverage the industry’s first empirical compensation big data set, Xactly Insights™, to provide executive leaders the data-driven intelligence they need to create more effective, impactful sales performance programs.
“Sales is at an important crossroads right now as companies seek to improve productivity and engage the new generation of sellers,” said Nick Toman, Sales Practice Leader, CEB. “Because of this, empirical insights on sales compensation remain at a premium. CEB is excited to tap into Xactly’s deep expertise on sales compensation and bring their incredibly strong data assets to our members to help create more dynamic and competitive sales programs.”
With Xactly powering CEB’s sales compensation forum, members will have access to industry specific data that will offer:
- A benchmarking platform to view thousands of key data points that can be used for analysis and better planning
- The ability to submit sales compensation questions, and have them answered by a team of Xactly experts
- Access to exclusive industry thought leadership, including white papers, blogs, and guides
“More than 20,000 senior leaders look to CEB for game-changing intelligence each year. But sales compensation, one of the most proven mechanisms to drive performance, was still a green field,” added Steve DeMarco, VP of worldwide sales and alliances at Xactly. “Through the partnership, CEB and Xactly will help leaders understand how to use compensation as a strategic tool to better understand, inspire, and drive their sales forces to meet critical growth and profitability goals.”
The partnership was announced at CEB’s Sales and Marketing Summit where Xactly CMO, Scott Broomfield, is a featured speaker. Xactly is also a key sponsor of the event.