Association of Professional Sales Conference 2016 video summary

The APS Conference this year, on the 7th and 8th June was about a new era of differentiation

The Association of Professional Sales (APS) is an industry organisation promoting excellence in sales.

The APS conference in June this year focused on thought leadership in the professionalising of the sales role as well as more practical examples of what to do.

Conference topics were obviously focused on the sales profession. Much of the discussion was linked to change, training and behaviour, all important topics for L&D to be aware of.

It’s also interesting to compare and contrast the discussions with those that we have within the L&D profession.


This video shows some highlights from day two, including the following people:

Chief Strategy and Marketing Office of Corporate Visions – Tim Riesterer

CEO of Clarify – Claire Edmunds

Director EMEA Field Enablement at F5 Networks Inc – Bobbi Heath

Vice President, Advisor Relations – Europe and Africa at Wipro – Ashiq Hassanali

Global Vice President, Sales Acceleration and Leadership Programs at SAP – Rainer Stern

Vice President Global Accounts EMEA at Ciena – Chris Newall

Talent Acquisition Leader UK, Ireland and Europe West at EMC – Mike Bishop

Vice President & Research Director at Forrester – Peter O’Neill

Academic Director at Consalia –  Geraldine Locke



Read more about the APS:

Sales code of conduct launch in response to mis-selling scandals

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