It’s infographic time again – Andy Meltzer shows us how sales managers and sales reps differ in the training and learning techniques.
A joint study from Allego, the mobile sales learning platform, and the Sales Management Association revealed a disconnect among sales managers and sales reps when it comes to the importance of sales training topics and practices, as well as their firms’ effectiveness delivering them.
Among the findings: managers consider value proposition communication a training topic of higher priority than salespeople do. Salespeople are more likely than their managers to prioritise presentation delivery and effectiveness.
Managers believe that coaching (78%) and peer learning (73%) deliver the highest return on investment when it comes to sales enablement, while most reps believe the training offered by their organisation falls short of expectations.