White paper: Employer branding 2020 - where are we today?
Are you ready for 2020? The Cornerstone 2020 series has been created to explore the trends and challenges that organisations and talent professionals need to embrace to ensure a successful future.
In this paper, Part 1 of 2 , we look at what employer branding means, and where it is today:
- Good employer branding – what this looks like
- Old-school vs new-school employer branding
- An authentic approach – why you need to anchor the brand in real values and culture
- Breaking down silos – why a distinction between internal and external brand is harmful