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TJ AWARDS


AMMUNITION IN THE BATTLE


Dan Ferrandino argues that awards are winning the war for L&D’s recognition


I


t was the best of times, it was the worst of times. Dickens’ famous opening line might


have been written about the French Revolution, but it would fit just as well in a novel about 21st-century L&D. Every CEO would profess that the single most important part of the organisation is its people. Yet how many of them make learning and develop- ment a top priority in their annual budget? Te worth and commercial relevance of L&D is a debate that’s


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been raging for decades. Te industry has long been fighting for a seat at the board table – and that fight isn’t getting any easier in uncertain economic times. Demonstrating the positive impact that L&D has on a business is a challenge our whole industry shares. When it comes to something as messy as people, outputs, returns and performance improvements can be undeniably difficult to track in terms of hard metrics – not impossible, mind, but difficult. And then there’s the issue


that L&D drives so much of value that simply can’t be captured in a graph. Tis is why awards are so crucial for


L&D. Te TJ Awards 2017 provide the opportunity for all of us who work in the industry to gain proper recognition for our achievements and highlight our real and considerable business impact. Tey aren’t just a cosy pat on a back and a fancy dinner (although, of course, that’s always nice). Tey represent a high-profile chance to improve business leaders’ understanding of, and invest-


 | September 2017 | 7


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