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data should be available to all, not just HR. Making a dashboard accessible to managers at every level truly makes the data meaningful and actionable.

Types of survey One-way (engagement survey, polls)

Capture one or many individuals' responses quickly and effectively. All results can be collected into a report and aggregated, automatically generated and disseminated throughout the organisation.

T ere are two uses of the word ‘survey’ at work here. T e fi rst refers to the ques- tions that are answered, the form from which the data is collected. As men- tioned above, there are diff erent types of rating scales that can be used and also mechanisms in an online survey. T ese include Likert Scale, multiple choice, dropdown, matrix, slider, Net Promoter Score, text, A/B test and more. T e second use of the word

‘survey’ refers to the process and the people involved. It can be one- way, one-to-one, one-to-many or

many-to-many. Examples include: ` `

A simple engagement survey (one-way).

`` ``

A development conversation between a manager and their direct reports (one-to-one).

A standard 360-degree multi-rater survey for an individual to get input from their managers, peers and direct reports (one-to-many).


One-to-one (development survey, 180-degree survey) The participant nominates their manager, and then both answer the survey with regard to the participant. The report that is generated can be used for employee development or review. Data can be rolled up into team, department, function, region and so on, and analysed to gain organisational insight.


Direct reports giving feedback on their manager (many-to-one).

Or any other variation in between. (Some more detailed examples, shown left.) Summary

Understanding the capability of your people and subsequently your organisation has never been easier – or more important. Creating, driving and applying a people analytics campaign creates a competitive advantage by aligning people with strategy, focusing continuous improvement, and targeting learning spend. T e key to delivering those goals is ensuring the data you will receive is of the highest quality by establishing a well-organised, rigorous, professional programme.

One-to-many (360-degree survey) Used to collate surveys about an individual from many respondents. The participant nominates their chosen nominees, and all parties complete the survey with regard to the participant, obtaining a fuller and potentially fairer viewpoint.

Matthew Moore is technology project manager and online manager for IDG. Find out more at www.

References 1 htt p:// 2 htt p:// 3 htt p://

24 | September 2017 | @TrainingJournal

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