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video to market and promote your business. Having the opportunity to polish your video is important and also allows you to place your links, add extra information and ensure everything is a nice tight package. Te new player in town does


not have most of these luxuries. Notwithstanding this, the new player, in my view, alters the video learning landscape entirely. It will impact the way we deliver learning. One thing I enjoy the most is


watching my sport live. I find it hard to watch a replay when I know what the score or outcome is. Give me a


Many people speak well on their feet but don’t feel comfortable doing YouTube videos





live game and I will watch it. Recently I was having breakfast one Sunday morning and I stumbled across an Ultimate Fighting Championship live event – no, not my sport of choice but it was live, the atmosphere was building and the crowd and commentator were at fever pitch – so I watched it. I can’t say I am a convert, but I


Now there is a new player in town


and, although very similar in format, the platform is quite different.


Live video streaming


“Video is video” you may say but boy, when it’s live and spontaneous it is different. Whereas with YouTube you can cut, edit and get it perfect, have it peer reviewed and customised before you upload it, with live video these opportunities are missing. Let me state that these qualities in


video are important, especially when your brand is at stake and you rely on


www.trainingjournal.com


sat there for a few minutes after the event asking myself why did I just watch a sport that I have no interest in? Why did I spend 15-20 minutes watching two guys go hell for leather at each other? Ten it dawned on me – it was live and it was engaging. YouTube videos are at times engaging but they are not live. Tey are very informative and chock full of how-to and practical advice and some even engage with the audience quite well, but they are not live. Te live aspect for me is the added


dimension that I enjoy and get the biggest kick from. Similarly to a sporting event, not knowing what will happen next and how something may transpire is what keeps me interested in learning. Tat is why I also enjoy Twitter – it has that ‘live’ feeling to it. I get its spontaneity, although some tweets are rehearsed and targeted, it is that appearance in my ‘live’ feed that excites me when I receive a tweet.


Watching someone or a group speak or interact live adds something special to the viewing experience. One of the biggest draws at conference events is the ability to watch a speaker live and even have the opportunity to interact with them. You are drawn to the event because you will be able listen to the speaker, get their book and, if you are lucky, have a drink with them after the event. To do this you have to fork out


some money – but what if you could do most of these activities and not have to pay as much? What if you could view your favourite speaker, listen to them present their latest thoughts and maybe even interact with them – all live – via your tablet, PC, iMac or even your smartphone on the bus, at home, at the library or even during work hours as part of your professional development commitment? I attended a learning event in


Melbourne recently and started to think how many of my colleagues and other L&D professionals did not have the opportunity to attend due to travel, availability or cost restraints. I thought that one way I could promote the event but also provide a glimpse of the quality of the event was to stream live. After all, there was no formal videotaping of the event so, unless you were there, you needed to rely on tweets or a blog post after the event.


Spontaneous learning


I decided to Periscope (https://www. periscope.tv/). It was live, spontaneous learning and it was offering others a chance to listen and hear key points made by the panel members – at the same time that I was. Te results of my fish bowl Periscopes were 80 live viewers for my first Periscope and 29 for the second one. Great figures given there was no earlier announcement that I was doing this. A clear message, I think, that my followers, and others, enjoyed the experience and got value from the live stream. Another situation arose a few


weeks later when a colleague of mine was to receive an award. It was to be presented as part of an already sold-out event and thus many of our other colleagues would not have had the opportunity to be present. Also, the family members of the recipient


 | september 2016 | 17


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