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INTERVIEW Playing to win

 My fi rst tip is ‘read deep and wide’, which is from Stephen Covey’s The 7 habits of highly effective people. It sounds like a cliché, but readers are leaders. However, what I’ve observed is that a lot of people within the training space read a lot around their specialised subject matter but rarely delve into subjects out of their comfort zone. I’m currently reading French women don’t get fat and Giving up the gun: Japan's reversion to the sword, 1543-1879. Two very different books but both exploring human behaviour.

 My second tip is: do legacy work, the return will astound you. Training is more than slides and handouts – it can create epiphanies for learners that they can implement years beyond that training day.

 Next, if people don’t accept your ideas, then create your own lane. How many inventions were shunned hundreds of times before they were accepted by society?

 And fi nally, remember these three fundamentals: infl uence, impact and income. Refl ect on your practice and always be the student fi rst, even if you are the supposed ‘thought leader’.

in online and offl ine marketing, content creation and coaching.

What's next in your career?

T ere’s a saying: “Don’t die with a book in you”. Well, there are about three in me right now! My aim is to see these published. T ey all contain a message that I need to share with the world. I really want to see gangs and

serious youth violence responded to as a public health issue, just like any other illness, so I’m hoping to start working on some projects to tackle this nationwide, working alongside therapists, clinical psychologists and

14 | October 2016 |

I really want to see gangs and serious youth violence responded to as a public health issue, just like any other illness

most importantly the communities that are being destroyed. I want to address violence with a more systemic approach from as early as Key Stage 1 to adult- hood, identifying the symptoms early in order to work towards a cure.

further information

Ray can be contacted at or follow him on Twitter @Gangology

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