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COACHING


VALUE OF COACHING


Magdalena Mook on how coaching can transform your organisation


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An estimated 53,300 individuals worldwide self-identify as professional coach practitioners


oaching is establishing itself as a force for change globally. As awareness


and use of coaching expand around the world, a growing number of individuals and organisations are discovering firsthand the role coaching can play in unlocking their potential and achieving their goals. As the leading global organisation


dedicated to advancing professional coaching, the International Coach Federation (ICF) commissioned the 2016 ICF Global Coaching Study,1 the third such survey conducted by PricewaterhouseCoopers LLP, to capture an up-to-date picture of the coaching profession. Te study, which was conducted


during a six-month survey period in 2015, found an estimated 53,300 individuals worldwide self-identify as professional coach practitioners.


www.trainingjournal.com


In terms of economic impact, global revenue from coaching in 2015 was estimated at $2.356 billion compared to $1.979 billion in 2011. Although many individuals choose


to partner with a coach to achieve their personal and professional goals, the study highlighted the use of coaching in businesses and organisations. 62 per cent of professional coach practitioners who responded to the survey cited a business coaching specialty as their main area of focus. When asked to identify the positions held by all of their clients, 66 per cent said they coach managers, followed by executives (61 per cent), business owners/entrepreneurs (56 per cent), personal clients (54 per cent), team leaders (51 per cent), staff members (34 per cent) and miscellaneous others (8 per cent). Respondents were then asked to identify the position


EVIDENCING THE


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