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INNOVATION


INNOVATION LEADERSHIP


It's time to break out of your innovation ghetto. Bert De Coutere and David Magellan Horth lead the way


H


ere’s the thing with innovation: we disappoint ourselves comparing it to our


great expectations. When asked how important innovation is, 94 per cent of a Center for Creative Leadership (CCL) panel of global executives said it is important to very important. When asked how effective their


12 | December 2016 |


organisation is at innovating, the answer dropped to 14 per cent. Tat’s a wide gap, but it also opened up an opportunity. It’s not that our organisations are


not getting results from their innova- tion initiatives, or that we haven’t been trying to up our game: the problem is we expect much more. To get closer to the 94 per cent, we need to go beyond


what we are doing today. In this article we’ll discuss how to go beyond words, beyond ‘but’, beyond ideas, beyond the ghetto and beyond the hero.


Beyond words


Agree what innovation means to your organisation and what you want from it A favourite thing to do when visiting a new client is to walk the corridors and ask people: ‘what is innovation to you?’ Te answers indicate whether ‘innovation’ is one


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