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ave you noticed a big shift in the world of training lately? If you haven’t, then

you may have been sleeping on the job. Platforms like Udemy, Lynda and Skillshare have been offering a store- front for independent trainers to sell video-based training courses globally. Each of them has its own model, but they all act like a department store; marketing and selling your goods, and paying you a portion of the revenue. Alongside these, a next generation

of players has grown up. Tese platforms, like Teachable, Zenler and Tinkific, are offering you your own shop, where you can host video-based training. You need to do your own marketing, but their software handles the shop infrastructure. Tey give you the transaction infrastructure, video-hosting, secure access and web-page tools you need. And even if this kind of business

is not for you, an increasing number of real-world trainers are making videos to promote their services, creating training

Hey… I’m a boy and I like toys. So far, I reckon I have spent a lot of money on this

videos to supplement their courses, or are being asked to create training videos based on their material by clients. Over the last three years, I have

played in all these spaces and created, recorded and edited around 150 videos. Te one thing all these ventures has in common is the need to create video content and it was very much learning by doing, trying and doing more. For many people, the thought of

producing a video can be toe-curling. Complex and technical if you do it yourself, expensive and risky if you hire a professional. Te first thing to say is that, if you get the right professional, it can be easy and relatively economical. I had a local professional videographer film a speaking gig and create some short videos for me, including a showreel in 2012. She was easy to work with and very reasonably priced. Like a lot of the best professionals, she came highly

recommended by a personal contact. But if you want to create a

series of videos, costs can quickly mount. Tat’s why I believe you need to do your own video.

The technology

Tere is some technology to master, but much of it is already familiar. Your smartphone or tablet both have good cameras, and their app stores have low-cost video recording apps that extend their native camera functional- ity. Editing is the biggest technology hurdle for most of us, but you don’t need to start with professional editing software that can take many hours to master. You can either start small, working your way up as your skills and ambition exceed the capability of the software, or you can start with high- end software and get good training.

What about cost?

Hey… I’m a boy and I like toys. So far, I reckon I have spent a lot of money on this. But the thing is that I enjoy it. It’s almost like a tax deductible hobby that can earn me money. Taking into account book sales, client commissions and video course sales, I think I have covered my costs to date. And while there is plenty of kit I’d love, there is nothing I need. But if you want to start out on

a budget, you might like to try this set up. It’s based on what my wife

could use if I locked up all my kit.  Film with her iPad, gaffer-taped to a chair.

 Audio with her iPhone, using the headphones microphone that came with it.

 Lighting from the window.  Editing using iMovie on her

Mac computer (she could use Movie Maker if she had a PC).

 Cost: one roll of gaffer tape from our local hardware store or online retailer, £10.

Tat would work. And her iPad’s HD camera could actually capture higher definition images than my DSLR! Let’s not forget, though, that I paid more for her iPad than I did for my DSLR. My point here being that the kind of kit you may want for dedicated video creation is expensive, but not stupidly so. So, are you ready to have

a go? Let’s get started.  | August 2016 | 17

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