Book release: Use the Latest Neuroscience Insights for the Benefit of Your Clients

Written by Jon Kennard on 10 August 2017 in Press Zone
Press Zone

Many coaching tools and techniques are well established, but how do they actually work?

Amy Brann, bestselling author of Make Your Brain Work, uses over twelve years of research to provide a clear explanation of the aspects of neuroscience that are relevant to coaching, enabling readers to describe to clients the science behind particular techniques and methods and their benefits. 

This fully updated 2nd edition of Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients includes new interviews with experts Marshall Goldsmith, Susan Grandfield, Christian van Nieuwerburgh and Kim Morgan, along with new material on oxytocin, goals and mindfulness. It covers the latest neuroscientific research and, crucially, explores this in an accessible and practical way for coaches to implement in their everyday work. Neuroscience for Coaches: How to Use the Latest Insights for the Benefit of Your Clients is a vital resource for keeping up to date with recent scientific developments, tools and techniques in coaching.

Including valuable tools and techniques to use with coaching clients, Brann's book enables coaches to increase the ROI they deliver to clients and differentiate themselves in a highly competitive market.

Giving praise for the first edition, Ruth Stuart, Learning and Development Research Adviser at the CIPD said Neuroscience for Coaches ‘is a must read for any coach seeking to enhance their knowledge, skills and credibility.’ Meanwhile, Helen Tiffany, former Chair of the Association for Coaching said that ‘Amy Brann writes with an energy that makes you want to keep reading – think page-turner for the world of neuroscience.’ John Leary-Joyce, CEO of the Academy of Executive Coaching also commented that Neuroscience for Coaches allowed him to ‘provide a rational neuroscientific explanation for the interventions I make and moves me from ‘Trust me, I’m the coach’ to ‘Here’s the explanation for why this will work’.’

Discount for TJ readers: please use code PHRNFC20 for a 20% discount across the site koganpage.com

 

About the author

Through her UK business Synaptic Potential, Amy Brann works with companies around the world to help them better understand their teams, clients and organizations as a whole. She spent years as a lead coach in Europe and is the author of Make Your Brain Work, also published by Kogan Page.

About Kogan Page

Kogan Page is the leading independent global publisher of specialist professional books and content with over 900 titles in print. Its authors come from some of the world’s most prestigious academic institutions, international commercial organisations or professional associations in Logistics, Leadership, Management, Marketing, Branding, Human Resources, Coaching, Entrepreneurship and Careers. Follow @KPCoachHR for information about new books and business insights from author experts in the HR, Coaching and L&D space.

For a review copy, media requests or more information, please contact Lydia Cronin on lcronin@koganpage.com

 

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