Telling stories through technology can help to attract talent, Google Head says

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Written by Seun Robert-Edomi on 25 July 2014 in News
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Lowe said the way we work and do business in the future is going to be considerably different to today. He believes the most successful businesses are finding ways to lead rather than just following trends in order to capitalise on these opportunities for growth 

Employers need to keep up with the pace of change, embrace technology and work more collaboratively to attract and engage future talent.

That’s according to Alex Lowe, Industry Head at Google who was addressing HR directors and business leaders at the 2014 Future Talent Conference. Lowe said the way we work and do business in the future is going to be considerably different to today.

Annually, 0.9 billion job-searches are made through mobile devices and 67 million are made on YouTube. Lowe urged employers to respond to the new generation by envisaging a world without steering wheels, and a world without keyboards.

“Mobile is key. Today is as slow as it will ever be – technology is going to move faster tomorrow and faster still the day after. People are moving to a mobile orientated way of working and businesses need to respond to this,” he said.

“Younger people use YouTube for research and there is growing demand for video content. Employers need to tap into this and look at how they can tell stories about their brand through video in order to engage and attract their future talent.” 

According to Lowe, the most successful businesses are finding ways to lead rather than just following trends in order to capitalise on these opportunities for growth.

“Winning organisations innovate and grow by remaining agile; they turn data into meaningful insight, enabling them to make better decisions; and they tap into the digital age changing how they approach marketing.

“In order to attract and engage talent learning teams need to be working with marketing. Working collaboratively and embracing technology will enable organisations to really tap into the digital age and tell a story to attract and engage future talent,” he concluded.  

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