Talking the talk
By Elizabeth Eyre (September 2007 Issue)
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The business maxim that ‘the customer is king’ is true whatever language you say it in. If, however, you can say it in your customer’s native language, you demonstrate more of a commitment to providing him with a proper service than you would if you expected him to understand you saying it in your language.
So if you’re a company with its sights set on success in the international marketplace, having a set of diverse language skills within your workforce – from employees working on the shop floor to senior executives who set the tone for the whole organisation – can be one way of adding value to your offering and differentiating yourself from the competition.
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