Strategies for good
By Chris Peat (September 2007 Issue)
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Much has been written about corporate social responsibility (CSR) as a crucial element of today’s business strategy. Indeed, the idea of a triple bottom line, with its focus on ‘people, planet and then profits’, is almost ubiquitous.
As widespread as the adoption of CSR is its number of definitions. For some, it is philanthropy, donating a proportion of company profits to charity. For others, it is cause-related marketing, using worthwhile ventures to win brownie points for your brand.
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