Measuring the success of coaching
By Paul Fairhurst (July 2007 Issue)
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Coaching as a development tool is increasingly prominent. However, many coaching programmes are either evaluated superficially (if at all) or only at the reaction level of the coachees. There is also very little non-partisan advice on coaching evaluation.
There is probably now reasonable evidence to show that coaching can work. It would be somewhat naïve to assume that it is possible to show that coaching works in every situation,
when clearly coaching is not the solution to every problem and other approaches may be relevant. The focus of evaluation then is shifting, to showing that coaching is working in a specific situation, and to identifying what elements are working well and what can be improved.
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