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Using critical moments to learn about coaching

By Erik de Haan and Eddie Blass (April 2007 Issue)
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Executive coaching is one of the most rapidly growing and changing areas of (organisation) consulting, while remaining one of the least defined and least understood professional development interventions. The working definition we use is of coaching as “a method of work-related learning which relies primarily on one-to-one conversations”1.

In order to understand this executive coaching intervention better, the Ashridge Business School launched its Centre for Coaching in 2005 to create a centre of excellence for the budding profession. Over the past two years, the Centre has undertaken different lines of research, including an inquiry into virtual consultation and factors influencing coaching effectiveness.

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