What value do psychometrics bring to business coaching?
By Anne Scoular (March 2007 Issue)
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Coaching is the second fastest-growing business sector after IT, and its extraordinary pace of change is mirroring its bigger cousin.
Almost overnight we’ve seen the switch from ‘anyone can’ to formal training being essential. And in the last year or two, coaching selection has been shaken up by the advent of structured assessment and development centres for coaches at Unilever and other leading companies.
One of the next big trends is psychometrics. Psychometric tools attempt to quantify the abilities, attitudes and personality traits of individuals. Today there are quite literally thousands of them.
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