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Creating a cultural revolution: the 21st century challenge for HRD

By Bruce Nixon (October 2004 Issue)
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Organisations face rapid change, unprecedented global competition, unpredictability and the constant threat of acquisition. At the same time, there is growing awareness of the global social responsibility of business and the challenges of sustainability in the broadest sense. The 21st century, therefore, is one in which we are going to need ‘servant leaders’ more than ever before. It is challenging, exciting and full of opportunity. If organisations are to thrive and survive, they must innovate. They need all the energy and creativity of their people. This requires a revolution in workplace culture – from workplaces that limit, frustrate and disempower people to ones that release energy, enterprise and spirit. They also need to be led by global citizens. The best people want to work for ethical organisations that meet the needs of society and avoid doing harm.

For their survival, the culture of organisations has become top of the agenda. This presents people in HRD with exciting opportunities as never before. In this article I shall outline the part we can play and suggest how we can go about it.

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