What's in a word?
By Steve Marriott (February 2007 Issue)
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What’s in a name? Well for me, quite a lot. Working with a fellow Kaizen team member recently on a design project, we were stopped in our tracks in drafting the title by one simple question: ‘Does that word have any “baggage”?’ Would our potential customers have any historical or emotional context anchored to the word in question?
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Articles from this Issue
- Peter Honey
- International View
- Bill Lucas
- Tech Trends
- Breaking down barriers
- From 'no class' to world class
- Lifelong learning from a European perspective
- The great leap
- Your first 100 days as a manager
- Extending the half-life of training
- Mature introductions
- The TJ Conference and Awards
- How to coach a team n the field
- Super Models
- Hints and Tips
- Great thinkers
- TJ archive
- What's in a word?
- Final Word