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Questionnaires: designs that deserve a 'tick' rather than a 'cross'

By Clare Llewellyn West (April 2005 Issue)
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Questionnaires can come in all shapes and sizes – from a series of short quick-fire questions with yes/no answers to a few serious open questions designed to encourage someone to think hard about some aspect of themselves or their situation. This article is not a manual for designing a particular type of questionnaire; nor is it a guide to the detailed process of checking validity and reliability (which would require another whole article). It is a set of guidelines for tackling the process and producing something you can use.

Naturally, when asked to write about designing questionnaires, I could not resist creating a questionnaire on the topic, so let’s see how you get on with the first question.

1 Why do you do questionnaires?
A To give participants a change of pace and approach during training events.
B To encourage participants to reflect on their own personality or behaviour.
C To provide data for research or evaluation.
D To give a foolproof basis for recruitment, team membership or advancement.
E It is providing a positive language for our ongoing discussions.
F I don’t! ...


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