Using a Vision
By Sarah Cook, Steve Macaulay, and Hilary Coldicott (April 2006 Issue)
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When researchers look at successful organisations there is one thing they often find they have one thing in common: a compelling vision of the future and a set of values underpinning it. In this article the authors look at:
- Why vision and values are helpful for organisations, particularly in times of change.
- A process for creating a vision.
- How to identify company values.
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