In the mix
By Mark Stuart (February 2010 Issue)
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Direct marketing is one of the most established forms of marketing and beneficial to the small business for several reasons: it’s relatively cheap, its effectiveness is proven and it’s straightforward to do. However, it’s also a form of marketing that many customers dislike, often seeing mail shots as ‘junk mail’ and emails as ‘spam’.
So there’s much the small business can do to improve the quality of its direct marketing efforts, and work harder to tailor its offerings.
So there’s much the small business can do to improve the quality of its direct marketing efforts, and work harder to tailor its offerings.
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Articles from this Issue
- Editorial
- Online opinion
- Opinion Peter Honey
- Across the pond
- Opinion Tricia Hartley
- Opinion Hugh Greenway
- Opinion Alan Tuckett
- Opinion Martyn Sloman
- Opinion Francis Marshall
- Viewpointy Robert Gillan
- TJ update
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- Possible futures for learning and development
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- In the mix
- Hints & tips
- Treading the boards