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Going off-piste

By Anthony Landale (June 2006 Issue)
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This is your next challenge. You have to stand up in front of a sceptical audience and make a presentation to them about a new product development. You have to make it compelling, because your career might depend on it. You have to be persuasive and credible, because they are looking for holes in your argument. And you have to make it memorable, because you are just one of a number of people making presentations to your audience that day.

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