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Transfer and application

By Robert Terry (July 2009 Issue)
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In 1992, Mary Broad and John Newstrom demonstrated in their classic text Transfer of Training that it’s line managers, not trainers or even participants, who wield the greatest influence over whether training produces enduring improvement in workplace performance. Or, in other words, if it works.

If this strikes you as slightly counterintuitive, reflect for a moment on your own experience.

You have probably attended many courses. How often did you enrol for the programme with your boss’s expectations of improvement ringing in your ears? And how frequently have you been obliged to convert new learning into better performance?

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