In the mix
By David Thorp (July 2009 Issue)
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Writing a marketing plan will help you keep ahead of the competition. It will provide you with the opportunity to set objectives and create plans to meet them, allowing you to use information about the present to shape the future.
Without a plan, you cannot structure your approach to market. It will help you decide your marketing mix – how and where you are going to sell your product or service, and how you are going to price it. A plan will build in time for you to research your market, decide which customers you are going to target and ensure that you’re offering something that customers will need and want. It will also build in room for you to measure the results of your marketing activity, so you know what to do (and what not to do) next time.
Without a plan, you cannot structure your approach to market. It will help you decide your marketing mix – how and where you are going to sell your product or service, and how you are going to price it. A plan will build in time for you to research your market, decide which customers you are going to target and ensure that you’re offering something that customers will need and want. It will also build in room for you to measure the results of your marketing activity, so you know what to do (and what not to do) next time.
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- Editorial
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- Opinion Peter Honey
- Across The Pond
- Opinion Tricia Hartley
- Opinion Hugh Greenway
- Diary of a CEO
- Ask Izzy
- Opinion Francis Marshall
- Viewpoint
- The Business of Education
- Leadership strengths at the top of the class
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- Seeing is believing
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- Generation Y
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- Superstars, prima donnas and mavericks: Facing up to the company rebels
- Communicating collaboration
- Tools of the trade
- Tools of the trade at work
- Coaching for the 'New Normal'
- In the mix
- Transfer and application
- Reviews
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- Net check
- Learning about e-learning
- Transactional analysis
- The moment of truth
- Hints & tips
- New appointments
- L Vaughan Spencer