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Coaching for the 'New Normal'

By Neela Bettridge (July 2009 Issue)
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The world changed on Monday 15 September 2008. It was not perhaps as dramatic as 23 November 1963 (Kennedy assassination) or 9 November 1989 (fall of the Berlin Wall) but the long-term effects may be as profound. It marked the day upon which the US government, by declining to step in to support Lehman Brothers, saw not just a company but the dominant socio-economic ideology of the previous 30 years buried.

There is a phrase entering the business vocabulary: the ‘New Normal’. This time, a paradigm really has shifted as business leaders are forced to acknowledge the inter-connectedness of economies, moving away from a near-exclusive focus on structures and accountancy.

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