“We have a number of women in our company who are very good at what they do but who don’t have the confidence or bravado of some of their male colleagues. What do you suggest to help them be more confident? Very often they have great ideas but lack the presentation and influencing skills to put these forward.”

The latest series of The Apprentice has been fascinating: five people in the final round – four of whom were women – leaving two women to get ‘that job’ with Siralan. One of the four had spent the last ten years out of the job market, bringing up her children. After she was ‘fired’, it was clear that what she lacked was current business experience and, more importantly, the confidence and conviction to carry her ideas through. And she’s not alone.

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