Five and a half steps to evaluation
By Martin Schmalenbach (September 2006 Issue)
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In the first part of this two-part article Martin Schmalenbach set the scene and indentified 'killer questions'. We began our journey through the five and a half steps, demonstrating how to identify the issue and the stakeholders involved. In this second part, we look at the remaining steps to evaluation success, again drawing examples from real events involving the author.
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