How much would you pay to buy a goose that, instead of laying golden eggs, laid one pound coin every day? Ten pounds, a hundred pounds, a thousand pounds? It seems quite a simple question. What if someone else wanted to buy the goose? Would the price you would be prepared to pay go up?

If the goose has been consistently laying a pound a day and looks in good health, you may reasonably assume that it will give you £365 a year. If you pay £1,500 for your goose, it will take you just over four years to recoup your original investment. Now, of course, provided that the goose is still laying eggs at the same rate, you should still be able to sell it for something like the price you paid for it and get to keep the money it laid. You can immediately see that the return from the goose is much better (at 24 per cent per annum) than anything you would have got from a bank.

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