Imagination and association: the intrinsic drivers of creativity. And the root of Mind Mapping. With whom do you associate Mind Maps? Almost certainly with their creator: Tony Buzan. Google his name and you’re presented with close to 1.5 million results. ‘Mind Map’ gets you 550 million.

According to Buzan’s own website, in 1994 this guru of the grey matter was “namedalongside Mikhail Gorbachev and Henry Kissinger as one of the five greatest international lecturers”. His schedule would
shame the most stellar of operatic divas, both in its global reach and long-term planning. A Buzan performance is catnip for evangelical fans and curious virgins alike.

Decidedly the latter, I recently encountered a congregation of the former, and the man himself, at a Mind Mapping course in London. Only the third such UK event in a decade, it was naturally a sell-out, with eager Buzanites scanning the merchandise table, like trump card-carrying kids, for the one product missing from
their collection.

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