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Gangsta Motivator

By L Vaughan Spencer (November 2008 Issue)
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Wake up! You are a brand. And if you don’t refresh the brand, you’ll be as successful as an Icelandic bank in a credit crunch. What is your brand? What is the point of you? Is your market segmenting? Are people getting tired of your schtick? Time for a TWERP analysis:

Target – have you got one?
Weaknesses – identify them to eliminate them!
Energy – have you got any?
Relevance – have you got any?
Particular – what makes you different from
everyone else?

How much of a Twerp are you? Think of yourself as a member of the Marketerati... time to market Brand You. Close your eyes and think of your dream job. Now wise up and get realistic. But think of one thing that you could do today that you really like. OK, today may be a bit soon, but what about next year? You can achieve anything you want! Remember this mnemonic:

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