Brand planning your career
By Mike Barrett and Mark Simmonds (November 2008 Issue)
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Life was looking pretty good for Emma: 28 years old, senior brand manager for a major fast-moving consumer goods company, working on Refresshh, a well-known soft drink. She loved marketing, loved her brand, loved her job. But it was time to move on and up. But what will it be? Where will it be?
How will she choose?
It’s not straightforward – someone in her position can be bewildered by the opportunities and options available. Companies are clamouring for people with the training and experience she’s had in this company. And it’s so easy to get it wrong – she’d already watched colleagues leap for the ‘big buck’ offers and live to regret it or – even worse – rebound, tail between legs.
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