How to say no
By Clare Forrest (November 2008 Issue)
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Most of us have to make requests, deflect anger, deal with conflict or simply say ‘no’ convincingly but it is difficult. This article helps you to:
• Understand why the ‘yes’ is easier than the ‘no’
• Recognise when your DAFT brain is in charge
• Understand why saying ‘yes’ isn’t always positive and won’t always keep your customers
• Say ‘no’ more effectively.
It’s tough being in the training business. Not just because of the long hours, the credit crunch, the airless training rooms, or even the vagaries of PowerPoint (although all of these add to the frustration and difficulties at times). No, these are peripheral issues compared to the big toughie – how to say ‘no’ and still keep your clients.
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