Many organisations tend to adopt a blanket approach to recruitment, induction, development and engagement. They treat everyone the same because it is easier to assume that employees are similar, rather than different. They’re making a mistake.

At TalentDrain, we have conducted a research study, One Size Does Not Fit All 1, which shows that different demographic groups of employees have different needs and priorities. The implication is that, if you want to develop and engage your employees, you have to adopt a much more flexible approach – one that takes into account gender, age, ethnic, educational and occupational differences.

We asked 16,000 employees in the UK to rank the relative importance of 12 key factors underpinning employee commitment: salary and rewards; career progression; personal growth (including L&D); well-being; relationships with colleagues; relationships with managers; job satisfaction; confidence in their organisation; working conditions; loyalty and trust; ethical standards and autonomy.

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