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Super Models

By Dr Mike Clayton (September 2008 Issue)
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"Most things which are urgent are not important, and most things which are important are not urgent." Dwight D Eisenhower

Do you focus on doing the most important things, or are you seduced by the merely urgent? Stephen Covey made the answer to this question one of his "seven habits of highly effective people".

Often associated with Covey, the distinction between urgent and important was first drawn by US President Dwight D Eisenhower. It forms the basis of a simple, yet powerful and successful, approach to personal time management.

Covey took Eisenhower's insight and put it at the core of his third habit: "first things first". Before looking at what the first things are, let's look at the four combinations of urgency and importance.

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