Always happy to help!
By Elizabeth Eyre (September 2008 Issue)
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Times are hard and getting harder. The prospect of recession looms, unemployment is rising, the housing market is imploding and consumers are rapidly losing confidence.
One effect of the economic downturn is a change in people’s food shopping habits: they are exploring ways of reducing the cost of feeding their families, in the face of a 60 per cent leap in food prices in the last year.
Sainsbury’s and Waitrose are losing out to Aldi and Lidl as shoppers search for cheaper food.
But with economic experts forecasting a gloomy few years ahead of us, what can supermarkets do to differentiate themselves from the competition and hold onto their customers?
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