Training Journal interviews Jim Collins
By Andrew Mayo (September 2005 Issue)
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Jim Collins is a word-class rock-climber with a passion for understanding what makes an organisation successful. After leaving Stanford’s Graduate School of Business he returned to his home town of Boulder, Colorado where he established a research lab in the building that used to house his grammar school. Here he undertakes the large-scale research projects that feed into his publications and lectures.
His most well known books are Built to Last and Good to Great: What Some Companies Make the Leap … And Others Don’t in which he reveals that the success of the world’s most enduring companies comes through the decisions about people rather than decisions regarding strategy. Since his last book was published in 2001, Collins has been completing a monograph on the principles expounded in Good to Great and their implications for the social sectors. Collins believes in the application of these ideas into the social sectors, like education, healthcare, churches, the arts, social services, cause-driven nonprofits, police, government agencies, and military units. He suggests that if the ideas outlined in Good to Great are only applied to the commercial sectors of society, it will result only in great companies and a prosperous society, but will fail in its ambition to contribute to the creation of a truly great one. but not a great one.
Andrew Mayo puts his questions to the man so often quoted in Training Journal.
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