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Sowing the seeds of leadership

By Elizabeth Eyre (April 2008 Issue)
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If you’re a member of Generation Y, what’s going to be at the top of your shopping list when you’re looking for a job?

Considerations such as pay, perks, long-term security and promotion prospects are, by all accounts, not as important to today’s young people are they were for their parents or grandparents.

Generation Y workers – along with those Baby Boomers who have become disillusioned with the rat race – are more concerned with issues such as corporate responsibility,
sustainability and values: they want to work for organisations that reflect their own beliefs and values, because they see the workplace more as a reflection of themselves, and a statement about who they are as people, than previous generations have.

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