Write on!
By Janet Basdell (December 2007 Issue)
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Business documents are written for a reason: to convey information, cause something to happen, influence a decision or win business.
All too often, key messages are difficult to interpret because documents are badly structured and too wordy. Think about the number of documents you read in a day and you’ll appreciate how much time and money is wasted in writing and reading business information that just doesn’t communicate. One way to make the writing process easier, and ensure you communicate your message effectively, is to use a tried and tested model.
The B.A.S.D.E.L.L. business-writing model is easy to remember and you can apply it to any business document from an email to a lengthy report, business case or bid.
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