Getting satisfaction
By David Lusty (October 2007 Issue)
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Many employee satisfaction surveys disappoint their sponsors by achieving little or no benefit for the organisation. This is wasteful and unnecessary because, handled appropriately, an employee satisfaction survey is a source of valuable management information that can be used to drive initiatives for change that improve corporate performance, efficiency and customer satisfaction.
For commercial organisations, this leads to improved market share and bigger profit. Non-profit organisations can deliver more and better service per pound spent.
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