The quality of training within the broadcasting industry is influenced more by management attitude and organisation culture than by company size and budget, according to a report published today by the Broadcast Training and Skills Regulator (BTSR). 

“One of the clear messages coming through is the important role that management and leadership play,” says BTSR Chairman Stephen Whittle.  “Those companies that scored highly across the board are those where there is interest in, recognition of, and input to the learning and development of staff at the very highest organisational levels.” 

The strongest areas of performance are:

• Ensuring new staff members are equipped to contribute, where 75% of broadcasters achieve Medium or High provision. This category relates primarily to the induction process for new and existing employees into the organisation.
• Meeting training needs through off-job training provision, where 70% of broadcasters achieve Medium or High provision. This addresses the external training offered to employees and its effectiveness in achieving organisational and individual goals.

However, evaluation of the effectiveness of the training provision is a key area for development in the future.

“The results are very encouraging but there is no room for complacency. Broadcasting is changing faster than ever and to meet this challenge and exploit the opportunities, the industry will need even better trained and skilled people,” adds Stephen Whittle.

“Training will also be important as the industry moves forward from the current concerns about honesty and trust and another clear message that came through as we were compiling this report is the need for even greater commitment to understanding and ensuring compliance with editorial standards.”

“What we hope we have provided here is a clear picture of current training provision, examples of the good practice that abounds across the sector, and a baseline against which the industry can measure its future performance and progress.”

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